Digital Agency Dubai Evox

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info@evox.ae

1704, Concord Tower, Dubai Media City,
Dubai, U.A.E.
+971 4 447 7377

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Type:

Rebrand

Category:

Food & Beverages

Services:

Brand Identity & Visual Identity

Rebranding the Flavors and Spirit of Mykonos

Souvlaki Story is built on the vibrant flavors and effortless charm of Mykonos, but its brand presence didn’t fully reflect this story. The challenge was to transform the restaurant into a lifestyle brand that communicates authenticity, playfulness, and sophistication across every touchpoint. Our goal was to move the brand from a dining experience to a globally inviting Mediterranean narrative, creating consistency and impact in both visual identity and customer experience.

Business Immersion

True insight begins with understanding what makes a brand special. With Souvlaki Story, we immersed ourselves in the world of modern Mediterranean dining, speaking with founders to uncover what sets the brand apart. Beyond just great food, we found a deeper narrative: a celebration of Greek heritage infused with the cosmopolitan energy of Dubai. The opportunity was to elevate Souvlaki Story from a restaurant into a lifestyle brand, one that captures the effortless elegance, warmth, and togetherness of Mykonos in every experience.
What We Did
To lay the foundation for a strong brand direction, we conducted expert interviews with the Souvlaki Story team to understand their vision, audience, and market aspirations. A detailed brand audit helped us assess existing touchpoints and identify areas for refinement, while a competitive audit provided valuable insights into positioning opportunities within the fast-growing Mediterranean dining space.
Souvlaki Story
Souvlaki Story

Brand Identity

To bring Souvlaki Story’s Mediterranean spirit to life, we crafted a brand identity that captures the effortless charm and timeless elegance of Mykonos. The custom wordmark blends playful energy with sophistication, while the two interconnected O’s subtly form a souvlaki skewer, a clever nod to the brand’s culinary roots. The color palette of deep blue, crisp white, and warm gold evokes the island’s sea, architecture, and sun-soaked vibrance. Designed to feel both local and global, the identity translates seamlessly across Latin and Arabic scripts, embodying a brand that’s authentically Greek yet universally inviting.
What We Did
We developed a distinctive brand identity for Souvlaki Story that reflects the spirit and elegance of Mykonos. This included designing the logo, custom typography, and a vibrant color palette, as well as creating a visual language that works seamlessly across all touchpoints and languages, ensuring the brand feels playful, sophisticated, and globally inviting.
Souvlaki Story
souvlaki story

Visual Identity

We translated Souvlaki Story’s brand essence into a cohesive visual language that brings the energy and elegance of Mykonos to life. From art direction and graphic elements to color palette and imagery, every visual touchpoint, both in-store and digital, was designed to evoke the warmth, vibrancy, and playfulness of the Mediterranean, creating a consistent and inviting experience for all audiences.
What We Did
We developed a complete visual identity for Souvlaki Story, starting with vision boards to set the creative direction. This included designing the logo system, color and typography palette, and graphic elements, as well as establishing art direction, brand guidelines, and collaterals. Every element was crafted to ensure a cohesive, vibrant, and versatile visual language that reflects the brand’s Mediterranean charm and contemporary appeal.
Souvlaki Story
Souvlaki Story
Souvlaki Story

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