Royal Roses is a brand with a gorgeous product – they present their customers with the freshest bloom of the season from their international rose beds. They needed a brand identity that would reflect what they stand for, with special focus on the collateral and package designs accompanying their product and the relevant print and digital ads.
We wanted to capture the romance symbolized by the gesture of giving a rose, while steering far away from kitsch. This is why we went in an uncompromisingly classical direction that evokes a sense of timelessness and refined passion across platforms. This was reflected in the brand colours and designs, photography and corporate imagery, and all of the collateral. From cards to the package designs, we used the brand identity as the frame that sets the tone of the product and accentuates its beauty.
