B2B and B2C websites have major UX design differences, but sometimes a client needs a good B2B platform that still holds a B2C appeal. By analysing the target audience’s behaviour and thought process we were able to prioritise the key messaging and create an intuitive website suitable for our busy, on-the-go main target, while still maintaining an appealing, customer-focused visual identity. We managed to position this brand both as a reliable business partner decision-makers can feel comfortable with, and the provider of comfort for the end consumer. We strengthened this point by ensuring that all website visitors enjoy a comfortable digital experience.