We planned a print and digital awareness campaign for our clients at Royal Blinds to celebrate their 30 years on the market. We called it the “We’ve Got You Covered” campaign, a wordplay on the fact that Royal Blind both literally “covers” through their shading products – an aspect which is important to the end-user, as well as the fact that they are a reliable business partner to many contractors, architects and interior designers.
We used a blend of imagery focused around people: the end-users enjoying the comfort of shade, as well as businesspeople in whom the same product inspires confidence that the project is going well. With these visuals that evoke positive sensations in both key targets, the perfect tagline and a “30 years of excellence” logo, we told a story an exceptional, reliable company with long track-record. And we did it in the simplest way possible, effective on any platform.
