Digital Agency Dubai Evox

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info@evox.ae

1704, Concord Tower, Dubai Media City,
Dubai, U.A.E.
+971 4 447 7377

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Web Design Company Dubai

We’ve Got Them Covered!

We planned a print and digital awareness campaign for our clients at Royal Blinds to celebrate their 30 years on the market. We called it the “We’ve Got You Covered” campaign, a wordplay on the fact that Royal Blind both literally “covers” through their shading products – an aspect which is important to the end-user, as well as the fact that they are a reliable business partner to many contractors, architects and interior designers.
We used a blend of imagery focused around people: the end-users enjoying the comfort of shade, as well as businesspeople in whom the same product inspires confidence that the project is going well. With these visuals that evoke positive sensations in both key targets, the perfect tagline and a “30 years of excellence” logo, we told a story an exceptional, reliable company with long track-record. And we did it in the simplest way possible, effective on any platform.
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Client:

Royal Blinds

Category:

Awareness Campaign

Industry:

External and Internal Shades

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Building an Emotional Connection

Despite their 30 years on the market and loyal customers, Royal Blinds needed a way to raise brand awareness among the broader audience. We wanted to help our client earn their place into people’s lives by creating an opportunity for meaningful communication and interaction both on the digital and real-life platforms.
We came up with #shedthelight.
By getting the target audience to play a key role in the campaign, we connect the brand to the causes that have importance to them, provide a shared experience, create brand recall and indirectly advertise the product.
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The idea behind this campaign was to inspire the customers by offering them the platform to inspire us. Once the main causes were selected and people were given a chance to make donations and help, the audience was left with an emotionally rewarding experience, the knowledge that their voice was heard, and a sense of connection to the brand that made it all happen – Royal Blinds.
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