Digital Agency Dubai Evox

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Web Design Company Dubai

Crafting the
MEIR Identity

Establishing a refined jewellery
identity for the UAE market

Crafting the
MEIR Identity

The Client

MEIR is a fine jewellery brand rooted in decades of craftsmanship and expertise from India’s gold jewellery industry. Built on a foundation of quality and credibility, the brand reflects a deep understanding of traditional artistry and precision.
As MEIR expands into the UAE, the focus is on translating this legacy into a contemporary brand presence that resonates with a modern, design-conscious audience.

Type:

Branding

Category:

Jewellery

Services:

Brand Identity, Website Design & Development & Social Media Management

Initial Steps

Meir stands apart with its nature-inspired craftsmanship and quietly confident design philosophy. To honour this vision, we immersed ourselves in the brand through conversations with founders and industry experts, studied the creative process behind each piece, and analysed global jewellery trends alongside Dubai’s luxury consumer expectations. This revealed a clear opportunity to position Meir as a modern, understated luxury brand rooted in nature and refined artistry.

Collaterals

A comprehensive suite of brand collaterals was developed to ensure a consistent and refined experience across all customer and retail touchpoints. Each element was carefully designed to align with MEIR’s identity, balancing elegance with functionality, while maintaining clarity, precision, and attention to detail.

Packaging

The packaging system was developed to reflect MEIR’s premium positioning while ensuring functionality and production clarity. A series of 2D and 3D mockups was created to visualise the design intent and communicate structural details effectively with the production team. Each box was conceived as a keepsake designed not only to house the product but to extend the brand experience beyond purchase.

Social Media

A modular grid system was introduced to guide content structure, ensuring consistency in typography, imagery, and overall visual language across platforms. This approach allowed for flexibility while maintaining a cohesive and recognisable brand presence.
A range of social media content was developed, including static posts, carousels, and video formats, to extend the visual identity and ensure consistent expression across all digital touchpoints.

Website

The website was designed as a minimalist luxury digital showcase, placing MEIR’s jewellery at the forefront through large-scale photography and beautiful video content. The focus was on allowing each piece to be experienced visually, with space, clarity, and restraint.

Photoshoot Direction & Planning

To support MEIR’s brand launch and ongoing campaigns, we art-directed and produced a suite of model, product, and video assets for use across marketing, digital, and brand communications.
The photography direction was focused on modern sophistication, with an emphasis on light, form, and understated luxury. Jewellery was captured with precision, using lighting designed to enhance diamond brilliance and material detail. Across all imagery, the jewellery remained the hero, always in focus and framed to draw attention to each piece.

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Tell us a little about your project and our team will get back to you.