Canon | Creative Branding Agency in Dubai

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The Zoemini Bundle Launch

Canon approached us with a request for an engaging box design for their latest bundled product, wanting packaging that could be retained & repurposed.

Category: Branding
Client: Canon
Industry: Technology

The Brief

Canon was introducing a new gift bundle that included a Zoemini camera, and accessories. They required the box packaging to have some kind of interchangeable sleeve so that it could be promoted during different seasons and occasions. It needed to be interactive in a way to make it reusable, to give people a reason to keep the box. The box needed a place to also allow customers to write a note to the receiver of the gift.

Versatile Packaging

We crafted a versatile packaging solution by introducing a series of themed sleeves. This allowed the sales team to effortlessly transform the same packaging into a custom look for various seasons or themes.

The Solution

Ensuring sustainability and interactivity, we utilised robust cardboard material, turning the packaging into a reusable, decorative wall feature. The design integrated three small frames for users to showcase their photos, adding a personalised touch. Moreover, the box’s functionality extended to serving as a shelf for storing items, while prominently displaying the heartfelt note from the gift-giver—a lasting reminder of a special gesture

The Executive Circle Canon Conference

Canon Middle East & Africa were hosting their annual conference and needed a logo, event branding collaterals and logo animation.

Category: Logo, Visual Identity, Event Branding, Logo Animation, Brand Video
Client: Canon MEA
Industry: Technology

The Brief

This year, organisers broke tradition by adopting a lasting approach for their annual event. Instead of an annual theme overhaul, they wanted a timeless “Executive Circle” logo to represent the event’s essence for the next three years, catering specifically to high-level business partners..

Deliverables

The aim was to host an event that was more high-level, and strategic with a focus on more informal interactions and networking opportunities with partners. The event needed to exude a classy and elegant feel.

The Logo

The logo symbolises collaborative discussions ‘around a table,’ portraying an enduring and evolving dialogue. Representing the event’s essence, it highlights collaboration, shared insights, and a forward-thinking, customer-centric approach. The addition of gold adds an elevated feel, and the prominently featured centred map emphasises Africa’s significance to this event.

Deliverables

Beyond the logo, we produced a range of event materials such as personalised badges, digital pylons, table signage, welcome cards, and more. We also created a brief animated logo video and a powerful 60-second presentation, unveiling and showcasing the new branding for a comprehensive and impactful visual identity.

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