Absolux Closet is a high-end fashion re-seller, selling pre-loved and brand-new luxury items. They wanted a logo design which was feminine and utilised cursive fonts with pastel tones. For the “Absolux” logotype, we added soft curves and arches pairing it with a cursive typeface for “closet”. To bring it all together a heart element was added. Mint green, violet and lilac colours were used to build a soft colour palette that would represent a light and feminine feel. The logo has several variations that make it flexible to use in various applications which allows for brand consistency over different mediums. The collateral designs included box packaging, gift bags, tissue paper, gift cards, stickers, totes and tags.