When you start a new business the first thing people think about is how to select a brand name that is apt for the business. Selecting a brand name for your business is a very important process. The brand you select should reflect the service you offer, it should be memorable and it should be trendy.
Why is brand name important?
Brand name is really important because that is what promotes the service or product you offer. Some companies market their service or product in the same brand name. But few companies have a brand name for their company and use a different brand name for the service or product they offer.
For example, if you take Google, they have re-branded themselves as Alphabet Inc. But the services they offer come with different brand names. Some of the brand names under Alphabet Inc are Google, Waymo, Wing, and many more.
So based on the products and services you offer it’s really important to understand if you want to offer all your products under one brand name or multiple brand names.
Moreover, a brand name is more important because it provides brand recognition, differentiates your brand from other brands in the market and it also helps customers to connect to it emotionally.
Here are a few tips to select a brand name to make your brand a memorable one
1. A brand name should be easy to remember
The first and foremost factor you should consider when selecting a brand name is it should be easy to remember. Having a brand name that is hard to pronounce or hard to remember will not do any good to the brand. When you select a brand name that is easy to remember, people will recognize it when they make a purchase decision
2. A brand name should represent the product or service you offer
The brand name you select should represent the product or service you offer. For example, if you are an E-commerce website that sells women’s clothing, your brand name should represent it. It should have a brand name that is female-centric and should inform the customers that its related to women’s clothing.
3. A brand name should be neutral
It is always the best approach to select a brand name that is neutral and does not emote any negativity. You should remember that when you market your product or service, you are marketing it to the whole world. So, you should make sure that your brand name does not negatively impact the cultural factor of the people to whom you are marketing your product.
4. A brand name should create some curiosity
A brand name should create some kind of curiosity that induces the customers to know more about the brand. For example, the brand name of Alphabet Inc’s product is Wing. When you read the brand name Wing, it creates a curiosity to know why they named it wing, and this prompts people to read more about the brand.
Here the brand Wing is a commercial drone delivery service operated by Alphabet Inc.
5. A brand name should be flexible
It is also important to select a brand name that is flexible and expands with the future service you will be offering. So when selecting a brand name, you should think about the services and products you will be offering in the future and this brand name should flexible enough to accommodate them too.
6. A brand name should emote positive vibes
Being positive is always a good thing. So the brand name you select should emote positivity, when people mention your brand name, they should feel a positive connection and positive emotion towards your brand.
7. A brand name should not reveal the whole story
A brand name should be like the trailer of a movie. It should create an interest among people who come across your brand name so that they will try to know more about your brand. On the other hand, your brand should reveal the whole story about your brand, it should make the customer know more about the brand.
8. A brand should have staying power
When you select a brand name, you should make sure that it has staying power. When you select a brand name based on the current trend, the brand tends to fade away when the trend fades. So, for a brand name to have staying power, it should represent the product and service you offer and it should not be created based on the current trends.
These are the tips you can use to select a brand name that will be easy to remember, unique, and has a staying power. Creating a brand name is only part of the branding process. For the brand to develop a presence, you should promote the brand through websites that are designed by a professional web design agency.
Logos play an important role in improving the online presence of your brand. It is suggested to use a professional logo design agency to design the logo for your brand.
Finally, your brand needs brand activation, and when you use a branding agency that specializes in brand activation, then it can amplify the online presence of your brand.
Evox is one of the best branding agencies in Dubai and we have helped several brands in Dubai and UAE to improve their online presence which has contributed to increased sales and profit. Contact us now to launch your brand.