8 Most Important On-Page Optimization Factors To Rank A Website
There are millions of websites launched daily and the internet is getting crowded with websites really fast. Any niche you can think of is highly competitive, and its getting really hard to rank a website in organic search results without a proper SEO plan.
Any website that is not ranking in the first page loses 90% of its potential traffic. For a website to rank in first page it should have a combination of technical SEO, on-page SEO and off-page SEO.
What is on-page SEO?
On-page SEO as the name suggests its optimization done on the page. A perfect on-page optimization acts as a base for your website to rank for target keywords. Apart from having quality content, its really essential for a webpage to have optimized on-page factors like title, meta tags, headings and images to rank for a relevant keyword.
On-page SEO is also very important for your website as it helps search engines to understand what your content is about and for what keywords the search engines should rank your webpage.
On-page optimization acts as a guiding factor for search engines to decide on the relevancy and authoritative parameters of a website.
Here we will look at the 8 most important on-page SEO factors to rank a website or a webpage
Choose the right keywords
Keyword research will form as a base for optimizing a website. Keyword research is very important because without the right keywords, website will not be able to pull in the right kind of traffic. In case if you are optimizing a new website, it is suggested to initially research for long tail keywords with low keyword difficulty score.
Add keywords in the title
Adding your target keywords in the title of the page is an important ranking factor. Also adding the target keyword at the start of the title improves the chances of ranking. The title tag of a website can have upto 60 characters, so you have to create your title after indepth research.
A researched and well written title does not only help a webpage to rank, but it also improves the CTR. And again having a good CTR helps a webpage to rank better.
Write engaging and user friendly meta description
Meta descriptions are small descriptions that appear below each website in the organic search results. Since the invention of SEO, meta description has played as an important factor to rank a website.
Apart from helping a webpage to rank, a well written meta description, improves the CTR and helps the people to understand about the service or product your website offers.
Write compelling header tags
If you want your content to rank well in search results then you have to create optimized and compelling headlines. The heading tags in a website can range from H1 to H6. When optimizing the content the H1 tag should have your primary keyword and H2 tag should have the secondary keyword.
Also creating your heading tags in the form of questions will help them to rank in “People Also Ask” section of Google organic search results.
Optimize your content for users
Any content you publish in your website should be written for the users. There is a myth that the content should he highly optimized for the target keyword. This is actually not true. Several researches have revealed that the ideal keyword density in a page should be around 1%.
So simply creating the content for the sake of it will not work. The content you publish in your website should be engaging, relevant, unique and must be of high quality.
An image can add elegant look to the website, but at the same time if the image is uploaded without optimization, it can actually slow down the website.
When you upload an image to the website, you have to provide right dimensions and you should also add ALT tag to images. Adding ALT tag will help the images to rank in image search.
Use keywords in the URL
Using keywords in the URL is really an important ranking factor. When a new page is published in the website, just make sure that the primary target keyword of the page is added in the URL and the URL should be less than 90 characters.
Add Internal Links
Creating internal links are one of the most important ranking factor that is rarely used. When publishing a new page in the website, make sure to link to other relevant pages within the website. Internal links helps free flow of link juice among all the website pages and helps pages to rank for long tail keywords automatically.
Make sure the website is secure
Google now prefers ranking websites that are secure. For a new website make sure that the SSL certificate is installed and all the http version of the URL’s are redirected to its https version.
Having the SSL certificate installed in the website ensures that the data is encrypted when transferred between the browser and the web server.
These are the 8 important on-page factors that can help a website to rank for its target keywords. If you have a wordpress website, then you can use plugins like Yoast SEO and All In One SEO to ensure some of these on-page factors are properly implemented.