7 Best Ways To Improve The Conversion Rate In Your E-commerce Website
There are billions of websites in the internet. Competing with all these websites and managing to get traffic to your website is a huge task. However, getting people to visit your website is only job half done. The traffic your E-commerce website receives should convert for your business to generate revenue.
What is a Conversion Rate?
Conversion rate is the number of sales happened in your website divided by the total number visitors. For example, if your E-commerce website has received 1000 visitors in a month and has 100 sales, then the conversion rate will be 10%.
What is a good e-commerce conversion rate?
A conversion rate of 2 to 5 percent is considered as a good conversion rate for an E-commerce website. When your website gets a targeted traffic, the conversion rate usually improves.
Here are the 7 best ways to improve the conversion rate of your E-commerce website
1. Get targeted traffic to your website
Getting targeted traffic to your website is the most important way to improve the conversion rate. For example if your website sells baby products, then the target visitors for your website are parents who have a new born baby at home.
So when you run an ad campaign for your website, you have to make sure that you target the right kind of audience to improve the conversion in your website.
2. Track events in your website
Tracking the events happening in your website using Google Analytics and Google Tag Manager is important. You can connect your website to user behaviour tracking tool like Hotjar and track the user behaviour in your website.
This tool creates a heat map of each page in your website, it tracks where the users clicks in a page. Based on this data, you can add CTA’s like add to cart buttons in sections where the clicks are happening.
By adding Google Tag Manager code in the website and by setting up events and goals in Google Analytics you can track the user behaviour in the website.
This process will help you to improve conversions in your e-commerce website.
3. Make your website responsive
With easy availability of internet and smart phones, more number of people has now started to access internet through mobiles. When you make your website responsive, it will automatically fit to the screen size of devices used by the user.
This will enhance the user experience and improves conversion. With Google moving to mobile first indexing an E-commerce site can no longer afford to ignore traffic through smart phones.
You might need the help of an experienced E-commerce web design company, if you are not technically sound to make your website responsive.
4. Easy to navigate
Your E-commerce website should be easy to navigate. Any product page should not be more than 3 clicks away from the home page. The search function in the website should help the users to search for the product they are looking for.
The search function in the website is an important feature as 30% of e-commerce website visitors use this option to search for products. When a user can easily find the product they are looking for, they are most probably going to buy it.
5. Provide multiple payment options
There are tons of payment methods available now. Infact, you will not be able to implement all of them. You have to analyze the widely used payment methods by your target customers and in the country of your operation and provide those options to your customers.
When your E-commerce website does not provide the mostly used payment method, then it might lead to loss of sales and it will impact the conversion rate.
6. Show testimonials from existing customers
People who newly visit your E-commerce website need proof that you sell quality products. Adding testimonials from your existing clients will provide confidence to new users about the quality of your product.
Based on the research done by Bigcommerce.com, it is known that 92% of user read online reviews before making a purchase.
You can also encourage your customers to review your products in social media by providing a discount.
7. Have a clear return and guarantee policy
One of the biggest fears of users when buying products online is, will they be able to return the product if they do not like it.
So your website should have clear return and guarantee policy. Based on several researches it is found that more than 50% of e-commerce buyers read the return and guarantee policy before buying a product.
When a user reads the return and guarantee policy, it will help them to understand the exact process they will follow if they do not like the product. This will psychologically help them to make the purchase decision.
These are the 7 best ways to improve the conversion rate in your E-commerce website. Most of these methods need technical expertise and you might need the help of an experienced web design and digital marketing agency. At Evox, we provide complete E-commerce website development and make sure that we implement the best practices to improve conversion.