5 Psychology Tips for an Effective UX Design
A good design connects to the target audience, which is why it is important to work with a website design agency in Dubai that has a user-centric, UX-focused approach to everything from aesthetics to functionalities. The key is to generate a real experience and emotionally resonate.
Many website developers don’t think about users as actual people. Or, they have their client’s business in mind but they fail to acknowledge the user. This is why a lot of websites fail in terms of “humanistic design”.
Here are some quick tips on how to get into the right frame of mind to ensure the website design will effectively resonate with the audience and get the desired results:
1. Humans Come First
Empathize with your users and have a clear intent in website design and functionalities. You can start by creating a user persona – a fictional identity based on the research you’ve done about the target audience. Use social media management tools and Google Analytics to get a good idea about the demographics, and look into the business objectives behind the website to outline the type of client you are talking to. You can go a step further and contact a survey on this demographic, however, there are also many resources available online that can show you some patterns to keep in mind.
E.g. If your customers are high-positioned business executives, you will want to make the website incredibly convenient and get to the point quickly, driving action with clear CTAs as your audience doesn’t have time to go through long content and fill out long forms. If you are talking mostly to an elderly crowd then you should avoid going with a very modern, techy style that follows social media intuitive designs. The website is made for the audience, not for the website developer.
2. Predictability is Comforting
A professional agency that does website design in Dubai has skilled and creative talent that understands how comfortable web design is to use in various environments. They will think about designing CTA buttons or swipe actions keeping in mind the thumb patterns on mobile phones which need to be accessible regardless of various device and hand sizes. Typeface size is also very important, as the copy needs to always be readable and follow a consistent hierarchy of importance. Good contrast matters too, and a website developer needs to always consider how the website will look on screens in various lighting conditions. Motions and movements on the website should reflect that in real life.
The more familiar a user feels with their experience on your website, the more likely they will continue interacting with the website. We are aiming for a high dose of comfort that makes browsing your website a pleasure, not a chore.
3. Emotional Connection
What is the emotion your website should evoke? Try not to complicate this and focus on one or two main ones you wish to get across.
A creative branding agency in Dubai should master the psychological importance of colours, as well as different imagery and style. The goal is to emotionally connect the user with the product displayed on the website, and the website itself, as well as the user and the brand.
Colours evoke different moods, but tones and interactions between brand colours are also very important – contrast, complementary colours and level of vibrancy all stir different emotional responses.
Copy is a very important aspect that should bolster the direction your design is trying to convey. Talk to professional copywriters in Dubai to adapt your content in just the right way. When combined with the right imagery and typography, it can be immensely powerful.
Effective emotional connection creates brand loyalty, conversions and return visitors. Don’t neglect it!
4. Mental Triggers
Persuasive UX design uses psychological triggers that were proven to work. We will list the key ones:
Reciprocation – when we do something for others, they feel compelled to return the favour. Give your users something useful, be it a free template, a piece of good advice or information, or perhaps free service such as shipping, before asking them to take actions that will benefit your business.
Framing – during the decision-making process, people make comparisons, tend to avoid extremes and their responses to choices differ depending on how they’re presented. Knowing where customers look first and designing the layout to compel the desired action is the key. A good way of applying framing in your design can also be to offer 3 budget options side by side, making the mid-range option appeal to most people.
Contrast – things that stand out leave an imprint in the user’s memory. This can be used in the design by carefully selecting an element that will stand apart from the surrounding, drawing attention and guiding action – especially useful for CTAs. There is no such thing as a universal colour that converts, but the principle of standing out is bullet-proof.
Scarcity – people want what they can’t have. It’s an old, but always effective marketing method to emphasize the increased demand. You can achieve this by displaying time-sensitive deals and “limited time only” with a countdown or highlighting when products on your eCommerce website are in short supply.
Social Proof – when people are trying to make a decision they turn to others to guide them. When they see many other people taking an action, they see it as the right one to follow. In design, you can use this knowledge by showing an impressive number of followers on social media, including reviews, client logos, showing which products other customers view on your website, testimonials, and more.
Salience – users pay attention to whatever is the most relevant to them at the moment, so the goal in web design should be to identify key moments that will help you make special offers and upsell. The checkout process for example is a great moment to try to up-sell on an e-commerce website, by offering complementary products or accessories to what they bought.
Finally, people want timely feedback to feel they control the experience, which means that everything from loading speed, effects on hover to how quickly people get replies via chatbot should happen asap!
5. Simplicity is the Key
Good design is in the details, and simplicity is the way to emphasize those details. Social platforms and e-commerce websites alike thrive on being simple to allow the UI and design to let the user accomplish the desired goals without obstacles.
In terms of colour, stick to one or two that work well together. Use readable & legible typography comfortable for the eye, preferably using sans serif for the main body copy. Use formatting and paragraphs. White space makes the design look open, clean and inviting. Micro-interactions such as hover animations add visual polish without creating clutter.
The cliche that less is more is a cliche for a reason!
An excellent company that does website development in Dubai is the one that designs with the human touch. Similar to language, communication is not just overt but comes from many small details and elements. The simpler and easier to understand this communication is, the more likely it will lead to success.
Once your website is up and running, you can work with a digital marketing agency to help your website get seen. A good design will lower your bounce rates, making SEO efforts easy.