As we all know, in today’s evolving sphere of business, Instagram plays a significant role in bringing in an incredible degree of reach, brand visibility, engagement and profit. It would not be wise for us to ignore the unexplored marketing potential of Instagram and hence, we would like to share the most popular and proven ways to build your brand on Instagram.
1. SET OUR OBJECTIVES RIGHT
As far as a business line is concerned, conducting ample research and then placing a precise and accurate judgement of the market that we belong to, are crucial in setting the goals right. After a thorough market study and research, we should set our objectives in terms of achievable targets and timelines.
2. FIND OUR TARGET AUDIENCE
Firstly, identifying our target audience is important. Understanding their real needs, desires, and demands will help us improve our strategy and the way we perceive things that can affect our business and sales. Thus, we can come up with a suitable marketing strategy to target the right kind of audience.
3. AMPLE RESEARCH IS INEVITABLE
Regardless of which stage our business is in, thorough and relevant research needs to be carried out consistently in order to study and stay up-to-date with the latest trends in the market. Based on the findings from our research, we should plan an effecting marketing strategy that can drive results at a considerably fast pace. Keeping an eye on the global updates and going with the trends relevant to our business can help us stay in the loop and be ahead of the rest of the competitors.
4. STRATEGIC CONTENT PLAN
Our monthly social media calendar should be inclusive of a variety of posts with the intentions such as brand awareness, lead generation, community building etc. A comprehensive monthly plan should be predefined that can be followed to achieve our monthly targets of likes / followers.
5. ENGAGING CONTENT IS THE KING
It is more important for a brand to win hearts first than fit wallets, in order to conquer the heights of success. When our brand has a story to tell, a need of the customer that can be fulfilled, a void that can be filled, then we should let the world know it but by being discreet. Appropriate use of ad copy with the support of suitable images, graphics and videos will help us exhibit our capabilities and reach the audience in the best possible way.
6. TIMELINESS IS THE KEY
Publishing the content at the right time of the day can also help the post reach the maximum number of views and engagements which in turn helps us drive more traffic in to our page and improve the brand visibility to a large extent.
7. BE GRACEFULLY ACTIVE
It is essential for any brand that years to shine bright on the digital media to stay on the top regardless of the seasons. Publishing relevant content regularly on our feed and story keeps us live in the picture and we can even spread love to fellow brands or beings by commenting on anything good, positive, and relevant to our area or location of operation making us more approachable. It also shows that we welcome healthy competition as far as it means good for all. This will be an action that other might take up and return the favour of being in a fair loop of healthy game.
8. DISCOVER THE POWER OF EXPERIMENTATION
We should never hold ourselves back from exploring and experimenting with the latest trends and features of Instagram which can facilitate better engagement and improved visibility on the platform. Such methods, accompanied by the use of relevant hashtags can result in greater reach and results.
9. CO-MARKETING & INFLUENCER MARKETING
It is highly recommended to partner with other potential Instagram accounts after confirming that their target audience aligns with ours. Once a specific goal and and KPIs for the partnership has been set, the partnering accounts can collaborate on content strategy to yield desirable results. It is also important to run ads which are highly engaging and interactive such as interesting giveaways, user-generated content campaigns, email marketing driving Instagram profile visits etc. will help us become a pioneering brand on Instagram
10. REVIEW INSIGHTS & OPTIMIZE THE STRATEGY
Most importantly, once we have run the campaigns successfully, we ought to learn the lessons from the past results. We should regularly monitor the campaign insights and modify and optimize the marketing strategy accordingly so as to yield better results in the future.